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Frequently Asked Questions
Does Google Business Profile Management have a good Return on Investment(ROI)?
Yes, if your a local service business, it’s one of the most valuable online assets available to your business. Hiring a specialist to go behind the curtain and optimise your profile results in higher visibility in local search along with increased phone calls, website visits and in-person store visits.
Should I pay for Google business Profile Management?
Google Business Profile is a free service you can manage on your own. The benefit of hiring a specialist to manage it means you can improve the likelyhood of getting valuable improvements such as greater local visibility, higher rankings against competitors and more local searches becoming leads.
How much does Google Business Profile Management cost?
It’s free to use and upload on your own time. The price of management can range from as little as £60 to as high as £550 per month. Basic and advanced packages offer different types of benefits.
Basic Google business profile Management Packages:
- Profile Posts
- Review Responses
- Q&A Responses
- Basic Reports
Advanced Google Business Profile Management Packages:
- Review Strategy and Engagement.
- Custom Graphics
- Advanced Tracking and Data Insights.
- Profile Linked Landing Page Optimisation
- Technical SEO for website crawlability and indexing.
- Local link and citation building to build authority.
How do I outrank my competitors on Google Local Map Pack?
Outranking competitors on Google Map Pack requires full optimisation of your Google Business Profile (GBP). Once you have a completed and optimised profile, the focus shifts to increasing reviews, regular profile content, ensuring NAP (Name, Address and Phone) consistency, profile landing page optimisation along with tracking data and making regular adjustments to stay ahead.
Do I need to regularly update my Google Business Profile?
Yes, Google rewards consistency and if you look at the top ranking profiles they will always have regular photos and videos posted to their profile along with speedy review responses. Keep ahead of the competition by being active on a weekly basis.
What are the most common Google Business Profile Mistakes?
The most common mistake is having the mindset that it’s not a valuable asset for your local business. Just because you can’t compete with established local competition right away doesn’t mean you shouldn’t try. You can fight for high visibility if you:
- Set and forget your Google Business Profile no ongoing optimisation
- Don’t response to positive and negative reviews promptly.
- Don’t direct customers to leave reviews on Google Business profile which are far more valuable that reviews on Facebook profile.
- Don’t set key tracking metrics that offer data insights of ways to beat competition.
How long do results take from Google Business Profile Management?
Initial profile optimisation can see gains within 2 weeks however, significant improvements and visibility above well established competition in your area can take around 3-6 months of ongoing management.
Should I get a Google Business Profile Audit?
Yes, it’s always beneficial to get a Google business Profile (GBP) audit, most agencies will even do it for free. Audits identify the gap between you and your competitors, along with highlighting opportunities to follow Google Business Profile best practices that boost rankings in Google Maps pack.
What’s in a Google Business Profile Audit?
A Google business Profile Audit is a complete view of your businesses local listing covering areas such as profile information, activity, customer reviews and rankings against competitors for your target search terms.
Core Pillars of a GBP Audit include:
1. A heat map showing keyword ranking positions across your local area.
2. Competitor Benchmarking
3. NAP (Name, Address, Phone) consistency across the web.
4. Engagement and Review Analysis.
5. Profile completeness and accuracy.
6. Visual and Post quality and consistency.
This will provide the information that enable a personalised action plan that boosts your Google Business Profile visibility and lead volume.