The Client:

This physiotherapy clinic provides treatment and advices to improve mobility of its clients. It works on providing the best care possible and matching treatments to each clients individual needs.

The Goals:

1. build online reputation and increase reviews.

2. Rank higher on search results with increase visibility on page 1 results and Google Business Profile on map pack.

The Challenge:

1. Not as established as competitors with fewer reviews. 

2. Incomplete Google business Profile.

3. Neglected website especially for Mobile Devices. 

 

The Solution:

1. Optimising for Mobile 

Reorganised and resized all content to become visually appealing and responsive across mobile and tab.
Improved site navigation in a mobile first approach.

Additional Technical SEO Strategies:

– Compress image size to reduce site load time.
– Fixed XML Site Map errors ensuring that pages were indexed mobile first.
– Added Schema Mark Up (structured data) to the website. This helps Google crawl (scan) through the content of main service + location pages.

2. Rewrite website content and add pages:

– Create Service + Location specific web pages to properly target the keyword and the location.

– Each page had Target Service + Location to increase visibility across a wider number of search terms and improve overall rankings.

3. Link Strategy:

– Improved site structure and navigation with internal linking to existing and new pages.

– Build relevant citations and niche-specific links to boost authority of the business within the local search results.

– Removed broken links

– Ensured Name, Address, Phone Number consistency across all business listings on Google.

4. Google Business Profile Optimisation:

– Consistent publishing of new images geo-tagged image.

– Reselect Optimal Primary and Secondary Categories.

– Link social platforms to profile.

– Rewrite keyword rich business description.

– Add Q&A and services section.

– Increase reviews.

5. Review Building Strategy:

– Focused review efforts on Google Business Profile.

– Create review request scripts and follow-up sequence.

– Re-engaged past customers through email and social channels to leave a review on Google Business Profile.

– Shared Google Business Profile review link with customers.

 

The Results:

2x increase in Google Business Profile views..

Over 35 additional reviews from past and existing customers

80% Increase in appointments in months October-January compared to previous year.