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Waste Management

Local SEO Case Study.

 

View the steps we took to grow a local service business with an effective local SEO strategy.

64%

Increase in website traffic

40+

Non-branded keywords in top 10 of search results. 

1.5x

Increase in Google Business Profile Calls for Skip Hire. 

The Client

The client offers tailored waste management solutions in the form of skip hire, recycling, construction and hazardous waste services to private and commercial custome

The Goals:

– Cut back on ad spend and increase visibility to generate more cost-effective organic leads over the long term.

– Build local profile and increase awareness.

– Improve website visits and leads generated from contact form completions.

– Increase skip hire within service areas.

 

 

 

The Challenge:

– Well established competition in their service areas.

– Little focus given to businesses unique appeal and image within the local area.

– Website content not optimised.

– Mostly found on second or third page of Google which is No Man’s Land.

 

 

The Solution:

 

1. Local SEO Audit, Competitive Analysis and Keyword Research.
Findings:
– Client and competitors weren’t actively blogging or targeting location and service specific keywords.
– Google Business profile was neglected.
– Website Home and Service pages didn’t have enough content to rank at the tip of results.
– Website content didn’t focus on communicating why potential customers should choose them not the competition.
2. Local Keyword Research and Content Creation:
We create blog content focused on pricing, comparisons with locally specific competitors and list blogs including best products and services offered by the business.
This enabled the client to rank for low competition, locally specific keywords within the blog topics. At the same time we were able to communicate their unique appeal and brand image when compared to competitors in the area. Providing this useful content at different points of the buying processes saw the clients rankings and website visits shoot up which ultimately lead to increase in organic leads.
3. On-Page Optimisation
– Optimised Page Titles and URLs for target keywords and search intent. 
– Added location specific content to home and services pages. 
– Added Question and Answer Sections to home and service page. 
–  Incorporate internal links throughout the site. 
– Added an embedded map to service pages.
4. Google Business Profile Optimisation:
– Completed review building campaign targeting past customers.
– Created a process for the business going forward to easily direct all customers to leaving a review on Google Business Profile.
– Added a Q&A section to Google Business Profile to increase conversions.
5. Social Media Content Strategy:
Created content plan to build up local profile and awareness within the service areas. The plan included a framework for generating content ideas and engaging the local community to ensure social profiles were not neglected like before.
All content was aimed building their reputation, engaging with their audience and showcasing what the company does within the communities it serves.

 

The Results:

 

64% increase in website traffic.

Over 40(+) non-branded keywords in top 10 of search results.

1.5x Calls for Skip Hire from Google Business Profile.

 

Request a Local SEO Audit

Don’t worry if you don’t understand Local Search Engine Optimisation. We can take some time to audit your website and competition in your service area.

Local SEO Audits find opportunities for you to improve your websites ability to rank higher in the the search results and start generating more organic leads. 

We can talk you through what we find and help educate you on Local SEO strategy. We think Local SEO is the best move you can make in terms of local business marketing but, depending on your needs and goals, it may not be the right thing right now. We’ll help you figure that out.